Shopify Adds NFT-Gated Option for Online Retailers

Shopify is launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive.

Shopify’s “gm” shop (gated merch, and a pun on the Crypto Twitter acronym for “good morning”) is currently in beta, and only those with existing NFT collections are eligible to apply for early access.

Why does this matter? For one, it means that the future of Web3 shopping is about exclusivity. And while NFTs often are oversimplified as digital art, or “jpgs,” these unique blockchain tokens that signify ownership over an asset are increasingly being used as membership passes, tickets to events, and “keys” that unlock perks.