Per Cohort Size Metric, Rolling and Cumulative Calculations Comes to Cohort Analysis in Google Analytics
https://support.google.comTwo new capabilities are available in the Cohort technique within the Analysis module: rolling and cumulative calculations along with a new metric called Per Cohort Size. More info below
- Standard calculation lets you identify users that return in each specific period after being included in the cohort.
- Rolling calculation lets you identify users that return in every period after being included in the cohort.
- Cumulative calculation lets you cumulate the selected metric for users who have returned in any period after being included in the cohort.
- Per cohort size metric displays the results relative to the size of each cohort, letting you quickly and easily compare the behavior of cohorts of different sizes.
