How to Move from Enhanced Ecommerce Tracking to Google Analytics 4 Ecommerce Tracking with Google Tag Manager

This guide by Matteo Zambon will show you how to configure an E-commerce for tracking with Google Analytics 4, and will focus on how to move from the traditional Enhanced E-Commerce tracking to the new e-commerce tracking provided by Google Analytics 4 (it is no longer called “Enhanced E-commerce”, just simply “E-commerce”).

This is a very detailed and long post so get you coffee ready before you click through and start.