Google Launches Google Podcasts Manager so You Can Get Listener Analytics

Google has just announced Google Podcasts Manager, a new tool to help podcasters gain insight into the evolving habits of podcast listeners so they can better understand their audiences and reach them across Google products.

There is a verification process, once that is done you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes. This includes retention analytics which help you better understand where people tune in—and when they drop off—along with listening duration, minutes played and more. You also get anonymized device analytics that show what percentage of your audience listens on phones, tablets, desktop computers and smart speakers.