Google Launches GNI Digital Growth Program to Help News Organizations Succeed Online

Google is launching a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program aimed at helping small and mid-sized news publishers around the world develop the capabilities required to accelerate the growth of their businesses online.

The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product. Their curriculum includes

• A comprehensive playbook that offers publishers strategies and real-world examples to help with building and optimizing a reader revenue model
• A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth
• Workshops led by top industry experts offering business recommendations
• GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from their industry partners

Publishers can access the free playbooks and exercises at any time on their online hub. The workshops are available on a first-come-first-served basis, while Labs will be available upon application. To sign up for their first series of workshops, please visit their GNI Digital Growth Program page.