Google Faces $5 Billion Lawsuit in US for Tracking People in Incognito Mode

According to the complaint filed in the federal court in San Jose, California, Google gathers data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.

Obviously websites can still track you when you use incognito mode in your browser, try clicking on this link it will show you a lot of information the browser passes on to the server, all of that information can be added to any data collection platform. When you create an incognito session the browser creates a private session that is isolated from the browser’s main session and user data BUT data collection endpoints (like Google Analytics, Google Ad Manager, etc) on the website you visit can still collect data. Chrome tells you this on every incognito tab, see the screenshot above.

I haven’t gone into the details of this lawsuit but from quickly read it feels like a cash grab attempt.