Google Analytics App + Web Properties Now Has Paths to a Selected Event

New functionality within Path Analysis (in the Analysis module) in App + Web properties lets you select a desired event or page and explore how your users got to it. You can select an event, like a purchase or conversion, and analyze the different paths your users take to reach that event and use that insight to improve the user experience.

For example, you may determine unexpected paths to purchase outside your intended purchase funnel, uncovering user behaviour that will help you streamline your site. Or, you can select an event you want to avoid, like an app uninstall, and see the sequence of events that preceded that action so you can optimize the user experience and reduce uninstalls.