Saijo George

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friday18 Sep 2020

Google AdSense Offers New First-Party Cookies Setting

https://www.seroundtable.com

Google AdSense has a new feature to enable you to now choose whether Google can use first-party cookies on your site. Google said it may use first-party cookies when third-party cookies are not available. Google said if you allow first-party cookies it “may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site.”

More info in their help documentation.

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