Etsy Search now considers keywords & phrases in your listing descriptions when ranking your listings

Etsy has revealed how their search ranks their content.

Etsy Search now considers keywords and phrases within your listing descriptions when ranking your listings. The keywords you use across your listing titles, tags, categories, and attributes are still essential when it comes to matching you to the right buyers.

They also shared some tips to get started:

• Aim to incorporate relevant keywords in the first few sentences of your listing descriptions.
• Avoid copying your title verbatim or simply listing your top keywords. Instead, you want to craft a sentence or two that casually incorporates a few of your top keywords in a way that sounds human and written in your brand’s voice.
• Continue to include important information that will help buyers best understand your product.