Saijo George

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wednesday2 Jun 2021

Chrome Canary Now Lets Users Block FLoC

https://www.techradar.com

The latest bleeding edge Canary build of Google’s Chrome web browser has added an option to disable the controversial Federated Learning of Cohorts (FLoC) feature.

The feature is currently under trial, and according to Google FLoC only applies to 0.5% of users in selected regions, including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States.

In any case, until now the only way to opt-out of the FLoC trial was to disable the use of third-party cookies altogether.

However, in Chrome’s latest Canary build, Google developers have added an option to disable FLoC, though accessing the option isn’t straightforward.

 

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