Bunch of New Changes coming to GA4 Including Data API Beta, Attribution Settings in Admin and More
https://support.google.comGA4 has announced a bunch of new changes recently here are some of the highlights:
Advertising workspace – The Advertising workspace makes it easy for advertisers to find reporting, tools, and resources to help them achieve their advertising objectives with Google Analytics 4 properties.
Conversion paths – This report lets you understand the customer path to conversion and assign credit to the touchpoints in that journey. It has two sections: the data visualization and the data table.
Attribution Settings in Admin – Use the Reporting attribution model section to select which attribution model you want to use to calculate conversion credit in your reports within your Analytics property. Changing the attribution model will apply to both historical and future data.
Data API is now Beta – Programmatic access to the GA4 property’s data has reached its next stability milestone. The Google Analytics Data API is now in Beta. At this stability stage, breaking changes are uncommon and require 90 day notice. Additionally, the API supports more metrics and dimensions than it did in the alpha version.
