B2B Content Marketing Report from Brian Dean

This study looks at 502 B2B companies to better understand how they approach content marketing. Some of the findings include:

1. 72% of B2B companies have a blog. Put another way, 28% of B2B companies don’t have a blog.

2. Only 8% of B2B companies solely use their blogs for sharing company-focused, PR-style content.

3. B2B blogs that create education content receive 52% more organic traffic than those that mainly publish content about their company.

4. Only 29% of B2B companies allow comments on their blog posts.

5. 65% of B2B companies use stock images in their blog posts.

6. The most popular call-to-action in B2B content is to highlight “related posts” or “related content”.

7. 35% of companies used “subscribe to our newsletter” as a prominent call-to-action on their blogs.

8. Only 24% of companies use pop-ups on their blogs.

9. On average, B2B blogs receive 282 visits from organic search each month.

10. Top-performing B2B blog posts receive an average of 99 shares on social media and 49 visits per month from organic search.