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wednesday26 Aug 2020

Amazon Rolls out a New AR Shopping Feature for Viewing Multiple Items at Once (US Only)

Amazon is rolling out a new augmented reality shopping tool, Room Decorator, that will allow you to see furniture and other home décor in your own space. While the retailer had experimented with AR tools in the past, what makes Room Decorator different is that it’s capable of virtually adding multiple products to the room at the same time. That means you can visualize how a whole set of new products could fit together in your own space, not just a single item.

Another handy feature is that you can also use the feature when you’re away from home by saving the AR snapshots of your room for later access.

The feature is available across thousands of furniture products available on Amazon, including those offered both by Amazon and some of its third-party sellers. When a consumer happens upon one of these items, they’ll click the “View in Your Room” button to get started. This button will appear under the eligible furniture products in the Amazon shopping app for iOS and desktop web browsers.

The new Room Decorator feature is launching today across 50% of the Amazon iOS mobile app install base in the U.S. Over the next few weeks, the feature will roll out to 100% of U.S. shoppers on iOS.


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