Study Shows Negative Impact of Local Service Ads on Regular Google Ads
https://searchengineland.comIn this example, after Local Services Ads launched, this lawyer saw their cost per conversion double and their number of conversions drop in half. If you’re in a market or industry where Local Services Ads have not launched yet, I would strongly recommend keeping a very close eye on your Google Ads account when the ads finally do launch.
If you see rapid declines in the performance of your Google Ads account, it would be a good idea to shift budget away from that account and towards Local Services Ads to ensure you’re not wasting money.