Study Shows Negative Impact of Local Service Ads on Regular Google Ads

In this example, after Local Services Ads launched, this lawyer saw their cost per conversion double and their number of conversions drop in half. If you’re in a market or industry where Local Services Ads have not launched yet, I would strongly recommend keeping a very close eye on your Google Ads account when the ads finally do launch.

If you see rapid declines in the performance of your Google Ads account, it would be a good idea to shift budget away from that account and towards Local Services Ads to ensure you’re not wasting money.