Saijo George

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tuesday22 Jun 2021

Instagram Tests Fan Club Stories, NFT-style Collectibles In-app

https://www.socialmediatoday.com

Instagram appears to be working on a couple of different experiments aimed at boosting interaction in the app, and tapping into the rise of NFTs, or digital products, in-stream.

First off, Instagram is experimenting with a new Stories option called ‘fan club’ stories, which would enable users to post exclusive Stories content that can only be viewed by members of a fan club or approved group.

In addition, they also have a new ‘Collectibles‘ options in testing. The option seems to link into the current NFT craze, and would seemingly enable Instagram users to bid on digital items in-stream.

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