monday24 May 2021

Study Shows Google AMP Badge Improved CTR By 11.9% On Average

https://www.searchenginejournal.com

We know AMP badges are going away and in this experiment by Lily Ray they saw that among the 186 articles analyzed, the CTR improved by 11.9%, on average, with AMP enabled.

Check out the post for the full breakdown.

Link | h/t: Lily Ray

SEO

Study Shows Google AMP Badge Improved CTR By 11.9% On Average

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monday24 May 2021

Study Shows Google AMP Badge Improved CTR By 11.9% On Average

Ryan Mews SEO Manager Merkle