Snapchat Now Reaches 70% of 13 to 24 Year Olds

Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.

The company revealed this information to shareholders on Snapchat’s first-ever investor day on Tuesday, according to a Wall Street Journal report (paywall).

Snapchat plans to grow its revenue over the coming years is by letting more businesses buy ads themselves. The company is investing in better self-serve ad tools for small businesses.

This will allow businesses to buy ads as they please instead of going through a Snapchat representative.