Google Publishes a Video on Canonicalization

In this episode of SEO Mythbusting season 2, Martin Splitt and Rachel Costello discuss the most common SEO questions and myths around canonicalization. Topics Include: 

• Canonicalization is not a topical grouping (0:00)
• The most common canonicalization myths (1:29)
• Is canonicalization a directive or a signal for Google Search? (2:01)
• Should canonicalization be used as a redirect? (3:08)
• What are the actual factors for duplication and deduplication? (4:25)
• Site’s preference for the canonical URL vs user’s preference (7:33)
• Canonicalization vs unique content on pages with a canonical tag (08:59)