Amazon Will Require US Marketplace Sellers to Display Business Name and Address on Public Profiles in September
https://www.cnbc.comAmazon informed U.S. sellers on Wednesday that it will soon require them to disclose their business name and address on their public profile. The company already requires its Europe, Japan and Mexico marketplaces to share this information. The policy could help consumers and brands track down third-party sellers who they suspect are selling counterfeit or unsafe goods.
The change will take effect starting Sept. 1, according to a notice sent to sellers on Wednesday. Sellers are already required to supply this information to Amazon, but the new policy will make it available to consumers, allowing them to better vet third-party merchants and their products prior to purchase.
