Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms
https://www.merkleinc.comMerkle has just announce the release of their Q1 2020 Digital Marketing Report covering paid and organic search, display advertising, and paid social, with trends for major platforms like Google, Facebook, Instagram, YouTube, and Amazon.
Some of the findings includes things like
- mobile devices create 52% of organic search visits in Q1 2020 (was 49% last year)
- Google search ad spend grew 11% YoY in Q1, down from 16% growth in Q4 2019
- Visits to brand sites generated by organic search fell 15% YoY
- Spending on Facebook ads, excluding Instagram, grew 19% YoY in Q1, and advertiser spending on Instagram grew 39%
- Essential retailers like grocers and drugstores saw organic search grow 53% in mid-March
- and more
