Snapchat Launches New Premium Ad Options, Adds Vertical Video Conversion Tool

Snapchat has this week announced the launch of a new ad offering called ‘First Commercial’, which will enable advertisers to own ‘the influential first commercial a user sees when they tune into Snap’s robust suite of shows’. With increased audience reach and interest, Snap says that its First Commercial ad slot will help brands maximize their reach and resonance with Snap audiences, essentially providing a premium ad spot, more aimed at high-end brands.

In addition to this, Snapchat is also expanding its Snap Select (premium, non-skippable ad placements) curated ad programming options to five topic options, up from two in its initial iteration. Now, advertisers will be able to select specific programming bundles in ‘Sports’, ‘Entertainment’, ‘Beauty’, ‘Lifestyle’, and ‘News’, helping to ensure optimal reach to engaged viewers in each vertical within the app. Snap Select is only available to advertisers in the US at this stage.

And lastly, Snapchat is also launching a new Vertical Video Conversion tool in Snap Publisher, which will enable advertisers with horizontally-aligned assets to easily convert them into vertical format.