Amazon Patents Virtual Product Placement Technology
https://patentdrop.substack.comAmazon is looking into enabling virtual product placements within media content.
For example, imagine you’re watching a new Will Smith movie on Amazon Prime. As he lifts his hand to slap a comedian, his wrist could be an “insertion point” for a brand to overlay their watch on his wrist. If the viewer is retro loving software engineer, the wrist could display a new funky Casio. If the viewer is into luxury goods, the wrist could show an Audemars Piguet. Silly example but you get the point.
Amazon could use this revenue to recoup some of the costs of acquiring the content, as well as provide a new recurring revenue stream for the content creators.
