Merchant Center Website Needs Improvement Accounts Now Have Limited Visibility On Google As Opposed To Getting Disapproved

Previously, Merchant Center accounts with the “Website needs improvement” issue status were automatically disapproved. Now, free listings accounts with this issue status are still active, but their products have limited visibility on Google. This change applies to free listings only.

The “Website needs improvement” issue status means that your website is missing basic requirements to ensure customers have a seamless shopping experience.