Instagram Is Testing Making Every Video You Post a Reel

Meta is testing out a version of Instagram where all video content is posted as a Reel, the company confirmed to Gizmodo on Thursday in an email.

For most current Instagram users, posting a video prompts the app to ask if you want to share your content as a “post” or a Reel. Posts show up in the main feed that’s populated with content from those a user is following (plus ads). Reels, on the other hand, are sent to a separate feed that functions much more like Tiktok.