New Study Looks at the Most Effective LinkedIn Post Types in 2022
https://www.socialmediatoday.comThe team from Socialinsider recently teamed up with Cloud Campaign to glean some more insight into just that, analyzing more than 141, 000 LinkedIn posts, from over 1,000 LinkedIn company pages, to see which formats are generating the best response.
Their key finding? Native documents – as in posts consisting of PDFs uploaded directly on LinkedIn – generate 3x more clicks than any other type of content. Many users have also been using this format as a type of native LinkedIn carousel post, with each PDF uploaded displaying in a separate, swipeable display.
