New Attribute To Pause Ads, Set Availability Date For Backorder And Preorder Coming To Google Merchant Center

From 27th April 2022, Google has introduced the [pause] attribute. This new attribute will allow you to quickly pause (and then restart) showing your products in Shopping ads.

When providing the shipping [shipping] attribute, you now need to provide the country [country] sub-attribute to ensure shipping prices are accurate.

From 26 June 2022: you’ll need to provide the availability date [availability_date] attribute with a date up to a year in the future to specify when backorder or preorder products will become available otherwise your products may be disapproved.