Saijo George

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thursday13 Jan 2022

Picking Apart the December 2021 Product Review Update Page by Page

https://www.semrush.com
  1. Google December 2021 product review update is rolling out now
  2. Analysis of Googleโ€™s December 2021 Product Reviews Update
  3. Google December 2021 product reviews update is finished rolling out
  4. Picking Apart the December 2021 Product Review Update Page by Page

On December 1, 2021, Google announced it had begun to roll out the December 2021 Product Review Update. The update is meant to better serve users by rewarding in-depth product reviews while avoiding those that merely serve as a segue to affiliate revenue without offering much actual value.

Mordy Oberstein takes a look at a variety of pages that were either rewarded or demoted at the hands of the update so that we might have a better idea of what sort of product review content Google is looking for.

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