Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives
https://www.socialmediatoday.comMeta has snuck in one more update ahead of the holiday break, with the announcement that it’s making some big changes to its ad objective listings in Ads Manager, in order to simplify and streamline the campaign set-up process by enhancing the focus on the most practically relevant options and tools.
That will mean that the Ads Manager interface will get an overhaul, with the current set-up process on the left, and the new, ODAX (outcome-driven ad experiences model ) system on the right.
The main difference, as you’ll note, is the reduction in objective options from 11 to 6, and a move away from the ‘Awareness’, ‘Consideration’ ‘Conversion’ banners, in order to make it clearer what each objective stream actually is, and how they can be used in your promotions.