Google Cuts Play Store Fees To 15% Of App Subscription Revenues

Faced with high-profile lawsuits and a proposed bill targeting the fees its Play Store marketplace charges app developers, Google has announced it will lower its cut of recurring subscription revenues from 30% to 15%.

In late 2020 and early 2021, respectively, Apple and Google announced they were making changes. Google decided it would only take a 15% cut of the first $1 million earned by developers each year. After developers were paid out $1 million total, the fee would go back to 30% for the remainder of the year, and reset the next year.

Now, Google is saying it will permanently only take a 15% cut of revenue generated by recurring subscriptions, regardless of how much apps make.