SEO Test Shows Adding Near You To Title Tags Resulted In 2% Drop To Organic Traffic.

This test looked at the impact to organic traffic when adding the keywords “Near You” to a title tags. The result of this test was significantly negative with an estimated loss of 2% to organic traffic. Perhaps it’s because adding the keywords to the middle of the title tag led to the location’s address being truncated in the search listing. Not being able to view the full address could have made the search result less appealing and deterred users from clicking through to the page.