Google Brings Engaged-view Conversions To Trueview Skippable In-stream Ads, Local Campaigns And App Campaigns

Google developed engaged-view conversions (EVCs), a more robust non-click conversion metric. These are counted when a user watches 10 seconds of a video in your ad and doesn’t interact, but later completes a conversion on your site.

Engaged-view conversions can now be tracked on TrueView skippable in-stream ads, Local campaigns and App campaigns.