Pinterest Start To Offer In-App Grocery Shopping

Pinterest has announced a new partnership with grocery giant Albertsons, which will see the platform work with Albertsons on new technology integrations, primarily to provide in-app grocery shopping options, direct from Pin listings.

The main focus of the deal will see Pinterest facilitate new shopping options from Pins, including the capacity to directly order recipe ingredients in a few taps. In addition, Pinterest will also develop new ‘interactive shoppable tablescapes’, which will show Pinners how ingredients can be leveraged for multiple recipes.