TikTok Ads See Higher Emotional Response, According to New Report by TikTok
https://www.socialmediatoday.comTikTok has published a new report which suggests that TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive purchase response, based on key triggers.
The study was conducted by neuroanalytics firm Neuro-Insight, and consisted of ‘neuro research’ (i.e. brain response measurement) with 57 in-lab respondents aged 18-35.
You can read TikTok’s full audience engagement study here.
