Tiktok Launches Jump Their Version Of Snapchat Minis

TikTok announced today the launch of its Jump program, which expands the app’s potential for third-party integrations. TikTok began beta-testing this feature in February with Whisk, a recipe-sharing app, though only select creators could use the feature. Now, Jump will start rolling out to all users with an expanded slate of partners.

Jumps can only be built by third-party providers after being approved through an application process. Platforms like Breathwrk, Wikipedia, Quizlet, StatMuse and Tabelog participated in the beta test, and now, TikTok says providers like BuzzFeed, Jumprope, IRL and WATCHA will begin implementing their own Jumps in the coming weeks. So, an educational creator could link to Quizlet flashcards to review a concept they explained in a TikTok, or a yoga instructor could share breathing exercises on Breathwrk.

Jump is similar to competitor Snapchat’s Minis feature, which lets you buy movie tickets via Atom, for example. Both Minis and Jump integrations can be built using HTML5.