Google Launches Ads Creative Studio To Help You Create Video, Display And Audio Ads
https://blog.googleAds Creative Studio will bring together a number of creative tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360. Ads Creative Studio can improve collaboration across and within media and creative teams. To make it easier for creative teams, multiple users can now work together on the same project.
It offers an asset library to manage you brand assets and it will make it easier for different teams to collaborate on projects.
Ads Creative Studio allows you to export to all relevant Google advertising products: Google Ads, Display & Video 360 and Campaign Manager 360.
Specific features include:
- Director Mix, previously available to a limited group of advertisers, will allow you to customize your creative for different audiences by building out multiple versions of a YouTube video ad with swappable elements.
- Dynamic display and HTML5 are tools that allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
- Audio Mixer and the recently announced dynamic audio offering allow you to build tailored audio ads for Display & Video 360 quickly and efficiently at scale.
Ads Creative Studio will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Additional features will be made available to a wider group of users over the following months.
