Google Expands GMB Profile Editing Capabilities In Search And Maps

Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced Thursday. It is also offering a free trial of Pointy, a platform that enables local businesses to get their inventory discoverable online, to eligible business owners.

Business owners can now add their local service offerings (e.g., eyelash extensions, leak repairs, ground wire installations, etc.) to their GMB profiles directly from Search. And, beginning next week, local businesses will be able to schedule Google Posts from directly within Search.

Restaurant owners can now add menu items to their GMB profile from Search and Maps. Google is also rolling out the ability to add and update ordering options (i.e., pick-up or delivery) from Search — that feature will be arriving in the coming weeks.

Google is offering Pointy for free to eligible retailers through September 30.