Microsoft Advertising Launches New Tours And Activities Ad Format In Open Beta

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types that can display for relevant queries; advertisers in the U.S. and UK can sign up for the open beta by filling out this form or getting in touch with their Microsoft Advertising representative. These ads can also be seen as a carousel within Bing Travel Guides.

This new ad format is created dynamically (using Microsoft’s AI) using unique feed files that include images, price, reviews, videos, ratings, etc. You can learn more about the required and optional attributes at Microsoft Advertising’s Tours and Activities ads help page.