Shopify Expands Its One-click Checkout, Shop Pay, To Any U.S Merchant On Facebook Or Google

E-commerce platform Shopify announced this morning its one-click checkout service known as Shop Pay will become available to any U.S. merchant that sells on Facebook or Google — even if they don’t use Shopify’s software to power their online stores. That makes Shop Pay the first Shopify product offered to non-Shopify merchants.

Shop Pay is similar to other instant checkout solutions that offer an easier way to pay online by reducing the number of fields a customer has to fill out during the checkout process.

Shopify in February had expanded Shop Pay to Facebook and Instagram, in partnership with Facebook, but it only worked for existing Shopify merchants selling on those social platforms at the time.

For consumers, the advantage of using Shop Pay over a traditional checkout, beyond the speed, is its integration with Shopify’s mobile app, Shop, which organizes and tracks your online orders across merchants, including Amazon, so you can see when orders are arriving or quickly ask questions and manage returns.

Shopify says the Shop Pay service will be enabled for all U.S. merchants selling on Facebook in the “coming months,” and will roll out to all merchants on Google by late 2021.