Shopify Acquires Augmented Reality Home Design App Primer

Shopify has announced they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home.

In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will be shutting down next month as part of the deal. Primer’s team of eight employees will all be joining Shopify following the acquisition.

👋 We’ve been working on this one for a while at @primersupply…

💡Our AR paint intelligently blends in highlights and shadows

👨‍💻 Props to @ericflo for getting this to the finish line

📱 Live now: https://t.co/3Tm1TYksQB pic.twitter.com/qMd5JGSWbt

— Adam Debreczeni (@heyadam) March 9, 2021