Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows

And a new report from the Global Video Measurement Alliance details not only how how much linear TV viewership grew, but also just how crucial social video is for media companies alongside linear audiences.

Some of the key findings within the report:

• Within the report, data from Tubular and Nielsen shows that for traditional linear TV companies, social video (Facebook and YouTube, in this case) offers about 70% of the reach that linear provides
• Looking at February 2021 alone, kids’ entertainment content on social video reached 57% of the U.S. population, but on linear that was just 16% the population. Music and dance videos had 52% reach on social video, versus just 14% on linear.
• You can check out the full report for more insights like these.