YouTube Will No Longer Allow Alcohol, Gambling and Political Ads its Prominent Masthead Units
https://www.socialmediatoday.comYouTube has announced a new set of restrictions on its prominent Masthead Ads, in order to reduce exposure to, and association with, certain types of content within the app.
As reported by Axios, YouTube will stop accepting Masthead Ads from a range of verticals, including alcohol, gambling, prescription drugs, and election and political ads.
Masthead Ad units take up the top of the screen in the YouTube app, providing significant exposure for brands through premium placement.
