Yelp Is Introducing An LGBTQ-owned Business Attribute

Starting today, Yelp is introducing an LGBTQ-owned business attribute that will allow business owners to self identify as LGBTQ-owned. In addition, restaurant, food and nightlife businesses that identify as LGBTQ-owned or Open to All will be highlighted on Yelp with rainbow-colored map pins for the entire month of June to help people find places to celebrate Pride Month.

This new attribute is free and opt-in only, as the decision to self-identity as LGBTQ-owned rests solely with the business owner. Consumers will be able to see the LGBTQ-owned attribute in the Yelp mobile app by going to the business page under the “more info” section, and on Yelp’s website in the “amenities and more” section of a business page.

To add the LGBTQ-owned or Open to All attribute to their Yelp page, business owners can log into their Yelp for Business account and follow the below instructions. LGBTQ+ businesses will also receive a “LGBTQ-owned” window decal in the mail.

1. Log in to Yelp for Business (Business Information tab)
2. In the Amenities section, click Add or Edit
3. Select Yes next to “LGBTQ-owned” and/or “Open to All”
4. Click Save Changes