Property Promotion Ads for Hotels Is Now Live on Google

Gogole has just announced the global availability of property promotion ads, an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book. They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place.

Previous to this launch, direct participation in property promotion ads was done through a whitelist. Now, advertisers will be able to set specific bids for property promotion ads through the Google Ads interface, API and bulk upload system.

While standard hotel booking link ads are meant for advertisers to capture a booking for a hotel a user already chose, property promotion ads are designed to enable advertisers to influence the buying decision for users still looking for a hotel. They allow partners to show their pricing and availability right at the top of the first search results page, appearing prominently in search results for geographical locations. They also appear in Google Maps, and we’re continually experimenting with their placements on other Google surfaces as well.

If you’re interested in learning more about property promotion ads and how to set them up, check out their Help Center article here.

To learn even more about how you can get your hotel business online, sign up for their upcoming Grow With Google webinar.