Microsoft Advertising Will Start to Auto Apply Ad Suggestions

Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft’s internal data indicates that ad groups with more than one ad can get up to 15% more clicks than those with only one ad. Microsoft’s auto-apply suggestions will help advertisers identify the ad groups that appear to have the highest potential for better performance and automatically create new ads within those ad groups.

Advertisers can choose to opt-out within the account settings.

In the coming months, Microsoft says that they will onboard more recommendations with auto-apply.