Google Shares Their Thoughts on Rand’s Recent Post on 65% of Searches Result in Zero-Click
https://blog.googleLooks like Google was not happy with Rand’s recent post on 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. They have pushed out a PR piece to share their opinion on the matter.
They touch on a few things like
- the misleading nature of the claim
- people reformulate their queries often and a lot of them might end up being considered zero clicks
- people look for quick facts
- people navigate directly to apps, rather than to websites.
They also shared some insights like the SERPs which used to show 10 blue links, now shows an average of 26 links to websites on a single search results page on mobile.
