NBCUniversal Sets Retail Partnerships With Facebook And Instagram

At One21, a new event for media buyers that emulates a tech-industry developer conference, NBCUniversal announced new partnerships with Facebook, Instagram for One Platform.

Retail offering One Platform Commerce has doubled its network to more than 100 partners since making its debut last November, NBCU said. It is now expanding to the Facebook and Instagram apps and “bringing the future of shopping to life,” the company said, by tying retail opportunities to individual stars and shows.

“People want to shop from brands and creators they love. We’re excited to work with NBCUniversal to bring new commerce experiences to Facebook and Instagram, so that fans can shop the content, products, and stories that matter most to them,” said Gene Alston, VP of Commerce Business and Operations at Facebook.

In another move tied to its retail efforts, NBCU and The Trade Desk partnership will bring what the companies say are more engaging ads to the marketplace. The goal of the teaming will be to provide a “one-click shopping experience.”