Googler Shares Some Details on How to Get Your Products into Search

Alan Kent, a Developer Advocate at Google, describes the benefits of providing Google with your product data and shares the technical best practices for achieving it.

• 00:00​ Intro
• 00:27​ Where does Google display product information?
• 01:39​ The evolution of products on Google
• 3:43​ Why is product data different?
• 4:31​ Using structured data
• 5:00​ How to get product data into Google Merchant Center
• 8:26​ Key takeaways