How Crying on TikTok Sells Books
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TikTok is not an obvious destination for book buzz. But videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend books, record time lapses of themselves reading, or sob openly into the camera after an emotionally crushing ending.
These videos are starting to sell a lot of books, and many of the creators are just as surprised as everyone else.
