AdFormat in Search Query Performance Report will start returning UNKNOWN from May 12
https://ads-developers.googleblog.comOn 2021-05-12 Google will deprecate the AdFormat
column in the Search Query Performance Report for AdWords API and Google Ads scripts. From then onwards, the report will return UNKNOWN
for this field. This does not affect the Google Ads API.
The AdFormat
column provides the type of creative that was triggered such as text, image, or video. If you still require this information, you can instead select AdGroupId
and CreativeId
from the same report, then call AdGroupAdService.get()
to retrieve the Ad.type
field.
This completes the migration that was started in January 2020 to remove AdFormat from all reports.